Job Purpose

To be responsible for VM Designing and planning of all the upcoming stores for the brand effectively implementing the window and merchandize display at the stores. Be responsible for renovation and refurbishment of existing stores.

Job Context & Major Challenges

The VM industry is still in a developing phase in India, with the advent of International players and with awareness of International VM standards, there is stiff competition to lure the consumers providing them superior shopping experience through innovative and attractive displays. Hence developing established vendors who can supply mannequins and other props of international quality is a challenge. Also creating an environment and mindset of effective visual merchandising in the stores is a challenge.

Key Challenges

Managing within budget
Implementation and execution of the idea, not only training associates in the stores but to create an ‘eye’ for VM at the store level is critical for effective visual merchandising




Buy in for new initiatives from the senior management and then realizing the idea at the store level.
Vendor management in terms of timely and quality delivery, developing recent vendors

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 VM Creative processes for Brand

New retail identity roll out/ Facelift / Project take-off roll out.
Designing its elevations and store display spaces and Façade.
Adaptations of windows and creatives across the region stores
Effective and impactful trade window/offer rollout smoothly as per calendar; within budgets

KRA2 Implementation of Visual displays

Responsible for supervision of window display implementation in all stores across the region in coordination with the vendors.
Sharing post execution pics within 3 days.
Ensure the window displays are in alignment with concept/framework.
Forecast handover to Operations post implementation of visual display of new stores in order to reduc

📌 Zonal Visual Merchandiser, VH (India)
🏢 Aditya Birla Lifestyle Brands
📍 India