About the Role
We're looking for a Art Director who is equal parts designer, copywriter, and conceptual
thinker - someone who can take a performance marketing brief and turn it into
scroll-stopping creative for Meta, Google, and other platforms. This is not a "just execute the
brief" role. We need someone who can originate ideas - the copy line and the visual - and
then have the craft to bring it to life themselves.
You'll be working on high-volume, quick-turnaround performance creative, so you need to be
as comfortable ideating ten hooks in an hour as you are polishing a hand-drawn illustration
or building out a storyboard for a video shoot.

What You'll Do
● Conceptualize and design performance-first creatives (statics, carousels, videos) for
Meta, Google, and other digital platforms, owning the idea from brief to final file.
● Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives - you
should be as strong with words as you are with a design tool.
● Design and art-direct in a distinct, hand-illustrated visual style (think Blinkit, Swiggy,




Zepto-style creative language) alongside more polished, conventional design work.
● Build storyboards and key visuals/graphics for video and motion projects, working
closely with video editors and production teams.
● Rapidly test and iterate on creative concepts based on performance data, staying
close to what's actually working on-platform.
● Use AI design/creative tools (e.g. Midjourney, Firefly, generative fill workflows, etc.) to
speed up ideation and production without compromising on craft.
● Maintain a high design bar across all output - typography, layout, color, and
illustration - while working within the speed constraints of performance marketing.
● Collaborate with performance marketing, brand, and content teams to align creative
output with campaign goals and platform best practices.
● Mentor junior designers and provide creative direction/feedback on their work, where
applicable.

What We're Looking

📌 Art Director (Mumbai)
🏢 Truemeds
📍 Mumbai