10 Sep
|
Michael Page
|
Bengaluru
10 Sep
Michael Page
Bengaluru
About Our Client
Our client is one of India's leading hospitality businesses, serving millions of customers annually.
Job Description
- Own the complete customer acquisition journey, including customer cohorts, engagement, retention, category adoption, digital migration, and customer lifetime value.
- Define customer segments and create strategies that move consumers from infrequent purchasers to loyal, high-frequency buyers.
- Develop programmes that increase active customer numbers, purchase frequency, wallet share, and retention.
- Drive cross-category adoption by identifying customer needs, category affinities, and behavioural triggers.
- Partner with Product, Technology, Analytics, and Operations teams to optimise customer journeys and enhance engagement.
- Own the complete digital conversion funnel, identifying opportunities to improve acquisition, activation, conversion, and repeat usage.
- Design and execute targeted customer engagement initiatives across app and messaging channels.
- Conduct regular customer interactions and field visits to translate consumer insights into actionable growth strategies.
- Build testing frameworks and experimentation mechanisms to continuously improve engagement, conversion, and retention metrics.
The Successful Applicant
- 6-10+ years of experience across Consumer Marketing, Growth Marketing, CRM, Lifecycle Marketing, Customer Engagement, or Digital Growth functions.
- Proven success in customer cohort management, retention strategy, frequency growth, loyalty programmes, and customer lifecycle development.
- Hands-on experience managing app adoption, digital conversion funnels, customer engagement journeys, and behaviour-led marketing initiatives.
- Solid analytical skills with the ability to convert customer data and insights into strategic actions and measurable outcomes.
- Experience within consumer-facing industries such as E-commerce, Quick Commerce, D2C, Retail, Consumer Technology, or Digital Platforms.
- Comforta
📌 DGM/GM- Digital Marketing (Bengaluru)
🏢 Michael Page
📍 Bengaluru