We’re looking for a Marketing Executive to support growth through brand partnerships, sponsorships, and outreach for PlaytPlus, our Community and Event Management platform focused on Gen Z and esports ecosystems.
This is a hands-on, execution-driven role involving lead generation, outreach, qualification, and meeting coordination with potential partners.
Key Responsibilities
Conduct lead generation and prospect identification for brand partnerships and sponsorships
Research and map relevant brands aligned with events, youth audiences, and esports
Initiate and manage initial conversations with prospective partners
Qualify leads based on relevance, intent, and fit
Schedule and coordinate meetings with decision-makers
Support investor and stakeholder outreach where required
Maintain accurate CRM / outreach tracking
Continuously refine outreach messaging based on response rates
Requirements:
0-1 year experience in marketing, sales, or business development
Prior experience in cold calling or outbound outreach is mandatory
Basic understanding of SaaS platforms / digital products (apps, marketplaces, etc.)
Strong verbal and written communication skills
Ability to handle end-to-end outreach processes independently
Comfortable working in a high-activity, target-driven environment
Self-motivated with a strong sense of ownership
Good to Have
Exposure to esports, gaming, or college events ecosystem
Understanding of brand sponsorships and partnership models
Familiarity with Gen Z audience trends
Role Fit
This role is best suited for someone who:
Is comfortable initiating conversations with new people
Can balance research + outreach + follow-ups
Prefers execution and real-world learning over purely theoretical work
Important
This role involves regular outbound communication (calls, messages, follow-ups) and working towards meeting and partnership outcomes.