Key Responsibilities
- Manage on-page SEO, including keyword mapping, meta tags, internal linking, and content optimization
- Perform keyword research based on search intent, competition, and business relevance
- Monitor and improve website performance through technical SEO fixes
- Conduct regular site audits to identify issues affecting rankings and indexing
- Build and manage off-page SEO strategies, including backlink acquisition
- Track rankings, traffic, and performance using analytics tools
- Work with content and design teams to implement SEO recommendations
- Optimize landing pages for better visibility and conversion
- Stay updated with search engine algorithm changes and SEO trends
Required Skills & Qualifications
- Strong understanding of on-page, off-page, and technical SEO
- Minimum 4-5 years of experience.
- Experience with keyword research and SEO tools
- Familiarity with Google Analytics, Google Search Console, and similar tools
- Basic understanding of HTML, URL structures, and website architecture
- Ability to analyze data and extract actionable insights
- Valuable attention to detail and problem-solving skills
- Ability to manage timelines and multiple tasks
Preferred Qualifications
- Experience in B2B or technology-driven industries
- Familiarity with tools like Ahrefs, SEMrush, or Screaming Frog
- Understanding of Core Web Vitals and site performance optimization
- Experience working with CMS platforms like WordPress
Expected Outcomes
- Improvement in organic traffic and keyword rankings
- Better indexing and technical health of the website
- Increased visibility for priority pages and services
- SEO aligned with overall marketing and revenue goals
Things to Keep in Mind
- SEO should focus on long-term growth, not short-term ranking spikes
- Optimization should align with user intent, not just keywords
- Technical issues should be resolved before scaling content efforts
- Collaboration with content and development teams is critical for impact