Key Responsibilities
- Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, PMAX) and Meta Ads (Facebook & Instagram)
- Drive user acquisition with a strong focus on CAC, ROAS, and LTV
- Continuously monitor performance and scale winning campaigns while cutting inefficiencies
- Work closely with creative teams to test ad creatives (UGC, videos, statics)
- Conduct A/B testing across audiences, creatives, and landing pages
- Analyze funnel metrics (CTR, CVR, CPA, retention) and identify growth opportunities
- Manage budgets efficiently and ensure optimal allocation across channels
- Track and report daily/weekly performance with actionable insights
Requirements:
- 1-2 years of hands-on experience in performance marketing in consumer tech / D2C /app-based companies
- Strong working knowledge of Google Ads & Meta Ads Manager
- Experience with mobile app campaigns (preferred)
- Understanding of attribution tools (AppsFlyer, Adjust, Firebase, etc.)
- Analytical mindset with strong Excel / data interpretation skills
- Ability to work in a quick-paced, experiment-driven environment
Valuable to Have
- Experience scaling budgets (Rs.10 Lakhs+/month)
- Exposure to retention or lifecycle marketing
- Basic understanding of creatives that drive performance (hooks, storytelling, etc.)
What We’re Looking For
- Ownership mindset
- Bias for action & experimentation
- Strong problem-solving approach
- Hunger to scale campaigns and drive impact