Job Description - ISR (In-Store Representative)

Location: Vadodara
Department: Sales
Reports To: Sales Officer / Area Sales Manager
Company: Sweety by MR Group (FMCG - Mouth Freshener Category)

Role Overview

The ISR is responsible for maximizing product visibility, ensuring availability, increasing shelf share, and driving secondary sales for Sweety by MR Group across modern trade, general trade, and key retail outlets in Agra.

This role requires robust product understanding, excellent communication skills, and consistent field execution to strengthen Sweety’s brand presence.

Key Responsibilities1. Product Availability & Stock Management
- Ensure 100% availability of all Sweety products (Sweety Supari, Shahi Sauf, Crunch, Shahi Khajoor, etc.) in assigned outlets.
- Check stock levels, monitor expiry, and coordinate replenishment with Sales Officer.
- Prevent OOS (Out of Stock) situations through timely reporting.

2. Visibility & Merchandising
- Implement planograms, ensure proper shelf placement and maximum shelf share.




- Maintain clean and attractive product displays at counters, racks, and billing areas.
- Install POP material such as danglers, wobblers, table displays, and branding elements.
- Ensure Crunch Mukhwas and other fast-movers get premium visibility.

3. Retailer Relationship & Feedback
- Build strong relationships with retailers, counter boys, and store managers.
- Gather retailer feedback on product movement, competitor activities, and customer preferences.
- Promote new launches, schemes, and offers.

4. Sales Support & Order Booking
- Support Sales Officer/Distributor team in secondary order collection.
- Identify selling opportunities—especially for impulse products like Crunch & Shahi Sauf.
- Recommend suitable quantities based on day-to-day sales trends.

5. Market Intelligence
- Track competitor visibility, pricing, schemes, and new product activity.
- Share daily updates with SO/ASM for decision-making.

6. Reporting & Documentation
- Sub

📌 Field Sales Representative (Vadodara)
🏢 MR GROUP
📍 Vadodara