PPC

Roles and Responsibilites
- Assist with and eventually take ownership of a variety of paid media efforts (Google Ads, Paid Social, etc), such as keyword expansion, bid optimization, campaign strategy, ad copy testing, remarketing, and more.
- Launch & scale growth marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)
- Report on campaign efforts (Conversions, Qualified Leads, A/B tests, etc.)
- Research & explore current channels to expand marketing efforts
- Take a data-driven approach to campaign optimization while also understanding the importance of brand building & becoming an industry leader
- Facilitate industry partnership media buys (audience targeting, asset delivery, etc.)
- Keep up with the latest in digital marketing (trends, new platforms, privacy, etc.)

Required skills and experience
- 2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.




- PPC Experience - Paid Search / SEM (Google Ads + Editor, Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc.
- Ability to blend quantitative data with qualitative data to optimize campaign performance
- A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)
- Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment
- Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Pay: ₹30,000.33 - ₹45,000.00 per month

Benefits:
- Health insurance

Experience:
- working in IT Service company: 3 years (required)
- Google Ads: 2 years (required)

Work Location: In person

📌 PPC Executive (Ahmedabad)
🏢 Vrinsofts Technology
📍 Ahmedabad