Position: Communications Associate (Media & Digital Engagement)
Location: TERI, New Delhi

Key Responsibilities

1. Media & Press Relations
- Draft, edit, and disseminate press releases, media advisories, and statements highlighting TERI’s research, events, and policy contributions. Coordinate with internal teams to obtain quotes and expert comments from relevant speakers, researchers, and panelists.
- Ensure timely and targeted dissemination of press materials to national, regional, and occasionally international media outlets.
- Interact regularly with media agencies and journalists to keep them abreast of TERI’s activities, ongoing initiatives, and key developments.
- Maintain and update comprehensive media contact databases; track and compile media coverage reports.
- Position TERI’s experts strategically in Category-A media through interviews, authored articles, etc.
- Facilitate media representation at conferences, press briefings, and networking events.

2. YouTube and Digital Channel Management
- Manage and grow TERI’s YouTube channel, including planning, uploading,



and optimizing content for audience reach and engagement.
- Develop strategies to increase subscriptions, followers, and viewer interaction.:
- Coordinate production of high-quality video content, ensuring alignment with TERI’s communication goals.

3. Social Media & Digital Channels:
- Content creation and scheduling
- Performance analysis of all institutional social media accounts (e.g., X/Twitter, LinkedIn, Facebook and the YouTube channel.

Qualifications and Experience
- Education: Master’s degree in Communications, Journalism, Public Relations, or related field.
- Experience: Minimum 2-7 years of qualified experience (mandatory prior experience as a journalist or media practitioner with leading print, digital, or broadcast media houses)

Technical Proficiency
- Proven experience in press release writing, media coordination, and digital dissemination.:
- Strong command over YouTube manage

📌 Communication Associate (Delhi)
🏢 The Energy and Resources Institute
📍 Delhi