Job DescriptionCompany: BrandingBeez Location: Coimbatore, Tamil Nadu Employment Type: Full-Time, Permanent Work Mode: Work From Office We are looking for a PPC Executive to join our growing digital marketing team. The ideal candidate should have hands-on experience managing Google Ads and Meta Ads campaigns, with a strong understanding of campaign setup, optimisation, reporting, and lead generation. You will be responsible for managing paid advertising campaigns for clients across different industries and markets. - Plan, create, manage and optimise Google Ads campaigns - Manage Meta Ads campaigns across Facebook and Instagram - Conduct keyword research and competitor analysis - Create and optimise Search, Display, Performance Max and remarketing campaigns - Monitor campaign performance, budgets, CPC, CTR, conversions and ROAS - Optimise campaigns to improve lead quality and reduce cost per lead - Set up and monitor conversion tracking - Prepare regular PPC performance reports for clients - Identify opportunities for campaign growth and improvement - Perform A/B testing of ads,
audiences, landing pages and bidding strategies - Manage multiple client campaigns and budgets simultaneously - Work closely with the SEO, web development, design and content teams - Stay updated with changes in Google Ads, Meta Ads and paid media best practices - 2–3 years of hands-on PPC experience - Good knowledge of Google Ads and Meta Ads - Understanding of keyword research, match types, bidding strategies and campaign optimisation - Experience with conversion tracking and Google Analytics/GA4 - Valuable analytical and problem-solving skills - Ability to understand campaign data and make optimisation decisions - Good communication and reporting skills - Ability to manage multiple projects and meet deadlines - Candidates should be willing to work from our office on a full-time basis - Google Ads certification - Meta Blueprint certification - Experience with Google Tag Manager - Experience wo