Digital Marketing & Growth Specialist

Company: TestOwl
Location: Ahmedabad / Remote
Experience: 2-5 years
Employment Type: Full time

About TestOwl

TestOwl is a no-code test automation platform that helps engineering and QA teams automate regression testing without the overhead of writing and maintaining test scripts.

We’re looking for a hands-on Digital Marketing & Growth Specialist who can own TestOwl’s growth across SEO, AEO, GEO, content, LinkedIn, backlinks, performance marketing, and demand generation.

This is not a role where you simply manage agencies or post content. You will own execution, experimentation, and measurable growth.

What You'll Own

1. SEO & Organic Growth
- Own and execute TestOwl’s overall SEO strategy.
- Conduct keyword research and identify high-intent keywords and content opportunities.
- Optimize website pages, landing pages, blogs, documentation, and product pages.
- Build topic clusters and topical authority around software testing, QA automation, test automation, and related topics.
- Handle technical SEO including indexing, crawlability,



internal linking, schema, site structure, Core Web Vitals, etc.
- Monitor rankings, organic traffic, signups, demos, and conversions.
- Identify opportunities to increase qualified organic traffic and pipeline.

2. AEO & GEO
- Develop strategies to improve TestOwl’s visibility across AI-powered search and answer engines.
- Optimize content for Google AI Overviews, ChatGPT, Perplexity, Gemini, and other emerging discovery platforms.
- Identify questions and topics where TestOwl should appear as a trusted answer/source.
- Build content around search intent, entities, topical authority, FAQs, comparisons, and problem-based queries.
- Track TestOwl’s visibility across traditional and AI search.

3. Performance Marketing & Paid Acquisition
- Own TestOwl’s paid acquisition strategy across relevant channels.
- Plan, launch, manage, and optimize campaigns on platforms such as:
- Google Ads
- LinkedIn Ad

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