Job Description

Job Title: Head of Sales

Company: Shivtara Grain Milling Private Limited
Location: Hyderabad
Industry: FMCG / Food Processing / Grain Milling
Experience Required: 10-20 Years
Employment Type: Full Time

About the Role

Shivtara is seeking an experienced and result-oriented Head Sales to lead the company's sales, distribution, institutional business, and market expansion initiatives across 3 units - Hyderabad, Vijayawada, Warangal and 2 DC's (Chennai & Bangalore).

This role is best suited for senior professionals with strong experience in FMCG, Staples, Commodities, or Packaged Food Sales.

The position requires hands-on leadership in:

- Distribution and Channel Management
- Institutional Sales
- Trader and Retailer Network Development
- Inventory and Demand Planning Coordination
- Market Expansion and Brand Building
- Sales Team Leadership and Performance Management

The candidate must have a strong understanding of sales operations in a manufacturing-driven environment where pricing, stock movement, collections, production coordination, and market intelligence are critical to business performance.

Key Responsibilities

Strategic Leadership

- Develop and execute the company's Sales strategy to achieve business growth and profitability.
- Drive annual business planning, sales forecasting, budgeting, and revenue targets.
- Identify new business opportunities, market trends, and expansion strategies.

Sales & Business Development

- Lead overall sales operations across all channels to achieve volume, value, and profitability targets.
- Build strategic relationships with key customers, distributors, and institutional clients.

Distribution & Market Expansion

- Develop, Identify and onboard and strengthen distribution networks to improve market penetration.
- Monitor market coverage, product availability, and competitive positioning.

Marketing & Brand Development

- Develop and implement brand-building initiatives to enhance market presence.
- Plan and execute ATL, BTL and digital marketing campaigns.
- Monitor campaign performance and optimize marketing ROI.

Pricing & Commercial Management





- Develop pricing strategies based on market trends and competitive analysis.
- Recommend discount structures, trade schemes, and promotional programs.
- Ensure profitability while maintaining competitive pricing.

Team Leadership

- Lead, mentor, and develop a high-performing Sales team.
- Set performance objectives, monitor KPIs, and conduct regular performance reviews.
- Create a culture of accountability, collaboration, and continuous improvement.

Customer Relationship Management

- Ensure high levels of customer satisfaction through effective complaint resolution and service excellence.
- Improve customer retention and loyalty.

Market Intelligence

- Monitor competitor activities, pricing, product launches, and market trends.
- Analyze customer feedback and market data to identify business opportunities.
- Recommend strategic actions based on market insights.

Financial & Commercial Control

- Achieve revenue, profitability, and market share objectives.
- Monitor sales budgets, discounts, incentives, and promotional expenses.
- Ensure timely collections and effective receivables management.

Cross-Functional Collaboration

- Work closely with Production, Supply Chain, Finance and Quality teams to ensure seamless business operations.
- Align demand planning with production capacity and inventory management.

Reporting & Compliance

- Prepare and present sales forecasts, MIS reports, and business performance dashboards to management.
- Ensure compliance with company policies, sales processes, and commercial guidelines.
- Drive data-driven decision-making through accurate reporting and business analytics.

Key Performance Indicators (KPIs)

- Revenue Growth
- Sales Volume Achievement
- Market Share Growth
- New Customer Acquisition




- Distribution Expansion
- Gross Margin Improvement
- Collection Efficiency (Receivables)
- Team Productivity
- Customer Satisfaction
- Brand Visibility
- Sales Forecast Accuracy

Preferred Candidate Profile

We are looking for a dynamic and results-oriented sales leader with a proven track record of driving business growth, building strong distribution networks, and leading high-performing sales teams.

Education

- Bachelor's degree in Business, Commerce, Marketing, Sales, or a related field.

Experience

- 10-20 years of progressive experience in Sales & Marketing, with at least 5 years in a senior leadership role.
- Proven experience in FMCG, Food Processing, Packaged Foods, Staples, or Consumer Goods.
- Strong experience in handling multi-state sales operations.
- Demonstrated success in achieving aggressive revenue, market share, and profitability targets.

Functional Expertise

- Sales Strategy & Business Development
- Distribution & Channel Management
- Institutional & Key Account Sales
- Brand Building & Marketing Strategy
- Pricing & Commercial Management
- Market Expansion & Customer Acquisition
- Sales Forecasting & Demand Planning
- Trade Marketing & Channel Development
- Digital Marketing Exposure
- Budgeting, MIS & Business Analytics
- Receivables & Credit Management

Leadership Competencies

- Strong leadership and people management skills with experience leading large sales teams.
- Strong negotiation, influencing, and relationship management abilities.
- Ability to make data-driven decisions and solve complex business challenges.
- Proven capability to build, coach, and motivate high-performing teams.
- Excellent communication, presentation, and stakeholder management skills.

Desired Attributes

- Entrepreneurial mindset with a solid ownership approach.
- Customer-centric and market-driven decision maker.
- Results-oriented with a focus on execution and continuous improvement.
- Ability to thrive in a fast-paced, growth-oriented organization.
- Willingness to travel extensively based on business requirements.

📌 Sales Head (Hyderabad)
🏢 Shivtara Grain Milling
📍 Hyderabad