SUMMARY

1. Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned area.

- Implement area-specific sales strategies and promotional plans in line with regional and organizational goals.

- Identify potential business opportunities and new customer segments to expand market coverage.

- Monitor sales performance of team members and ensure corrective actions are taken where needed.

- Drive the effective implementation of marketing campaigns and ensure product visibility and availability.

- Analyse sales data, market trends, and competitor activities to identify areas for improvement.

2. Team Leadership & People Management

- Recruit, train, and develop Medical Representatives (MRs) to ensure a competent and motivated field force.

- Set clear performance expectations, track progress, and provide continuous feedback and coaching.

- Conduct joint fieldwork with MRs to assess market coverage, product promotion, and customer engagement.

- Motivate and guide the team to achieve both individual and collective sales goals.

- Foster a culture of accountability, teamwork, and ethical conduct.

3. Market Analysis & Strategic Execution

- Conduct area-level market analysis to understand prescription trends, doctor potential,



and competitor activities.

- Recommend strategic actions to improve product penetration and sales performance.

- Plan and execute area-level product launches, CME programs, and marketing activities in coordination with the marketing and sales teams.

- Monitor ROI of promotional activities and ensure optimal resource utilization.

4. Customer & Relationship Management

- Build and maintain strong qualified relationships with doctors, hospitals, pharmacies, and stockists.

- Ensure consistent follow-up with key customers and handle their queries and concerns effectively.

- Develop Key Opinion Leaders (KOLs) within the area to support product advocacy.

- Work closely with distributors and stockists to ensure smooth product availability and supply chain management.

5. Compliance, Reporting & Coordination

- Ensure adherence to company policies, ethical guidelines, and industry regulations during all business activities.

- Maintain accurate records of field activities, sales data, and customer interactions.

- Submit periodic reports on sales performance, market feedback, and competitor insights to the Regional Business Manager.

📌 Area Business Manager (Hyderabad)
🏢 Elbrit Life Sciences
📍 Hyderabad