KEY ACCOUNTABILITIES:

1. Account Management & Revenue Growth
• Deliver revenue, sell-in, sell-out, and gross margin targets for assigned RSS and top priority regional accounts.
• Build and execute Joint Business Plans (JBPs) for both national accounts operating in the region and top priority regional accounts, covering sales, category expansion, visibility, activation, and profitability levers.
• Drive regional store growth and category penetration by identifying new store listings, kitchen category expansion opportunities, and assortment upgrades.
• Own commercial delivery for regional accounts, including revenue, profitability, pricing realization, and mix improvement.
• Partner with corporate KAMs to align regional execution with national strategy and ensure JBP milestones are achieved.

2. Customer & Relationship Management
• Develop robust working relationships with regional decision-makers, buying teams, and cluster managers across priority accounts.
• Act as the primary regional interface to strengthen account engagement, communicate program priorities,



and resolve escalations.
• Partner with customer teams to jointly plan visibility, activation, and category expansion initiatives at the regional and store-cluster level.
• Manage regional negotiations on visibility space, planogram adherence, and category placement opportunities.

3. Channel & Customer Strategy Execution
• Translate channel and category strategies into actionable regional growth plans.
• Drive implementation of assortment direction, kitchen category expansion, pricing adherence, and promotion execution as per corporate guidance.
• Collaborate with Category, Supply Chain, Retail Marketing PMO, and Corporate KAMs to tailor execution plans for each priority account.
• Ensure national programs are deployed as per SOP across all strategic stores.

4. Operational Excellence & Field Execution
• Lead execution of regional programs, visibility interventions, category rollouts, kitchen expansions, and

📌 Key Account Manager (Vijayawada)
🏢 V-Guard
📍 Vijayawada