Roles and Responsibilities :

1. Role Overview The Sales Engineer for Cable OEM customers will be responsible for leading business development, key account management, and revenue growth from cable manufacturing companies (LV/MV/HV). The role involves building strong OEM partnerships, driving technical sales, expanding product adoption, and executing strategic growth plans across India.

2. Key Responsibilities A. Business Development & Revenue Growth Own and deliver annual sales targets for the Cable OEM segment. Identify new cable OEMs (LV/MV/HV/EHV) and expand market penetration. Develop sales strategies for products such as VLF testing kits, Tan Delta, PD testing, HIPOT, AC/DC testers, breakdown testers, and automation systems.

Manage top cable OEM accounts (e.g., Polycab, KEI, RR Kabel, Universal Cables, Havells, Finolex, Sterlite, Apar). Maintain senior-level relationships with QA/Production/Testing Heads. Ensure repeat business, long-term contracts, and preferred-vendor status.

C. Technical Sales & Solutioning Provide product demos, technical presentations, and application insights. Coordinate with R&D;/Application team for customized solutions. Understand testing standards (IEC, IEEE, IS), QAPs, and customer test requirements.

D. Sales Operations & Funnel Management Prepare monthly/quarterly forecasts and pipeline reviews. Track RFQs, tenders, technical approvals, price negotiations, and order finalisation. Ensure CRM discipline and accuracy.

E. Market Intelligence & Strategy Monitor industry trends,



new cable plants, capacity expansions, and competitor actions. Recommend pricing strategies and product positioning. Identify opportunities for new products and services. F. Cross-Functional Coordination Work with marketing for OEM-focused campaigns, exhibitions, and seminars. Coordinate with service teams to ensure timely installation and customer satisfaction.

3. Required Skills & Competencies Strong knowledge of cable manufacturing processes and electrical testing requirements. Proven experience selling to cable OEMs and EPCs.

Excellent communication, negotiation, and presentation skills. Ability to understand electrical test standards and applications. Experience in strategic account management and high-value technical sales. Strong analytical and commercial acumen.

4. Qualifications & Experience B.E./B.Tech in Electrical / Electronics / Instrumentation (preferred). MBA in Marketing (optional but preferred). 5-8+ years of relevant experience in electrical T&M;, switchgear, cables, or industrial products. Existing relationships with major cable OEMs will be a solid advantage. Suitable International Sales Experience preferred

5. KPIs (Key Performance Indicators) Achievement of annual revenue target from Cable OEM segment. YOY growth in top OEM accounts. Number of new OEM accounts activated. RFQ-to-order conversion ratio. Customer satisfaction score (installation, service, repeat orders). Product approvals and specification wins

📌 Sr Sales Engineer (Ahmedabad)
🏢 Motwane
📍 Ahmedabad