About Blue Meridian Advisory
Blue Meridian Advisory is a founder-led e-commerce growth firm built by three ex-Amazon leaders who created the category, compliance, and seller growth systems that Amazon's best sellers run on. We bring that same operating discipline to mid-market consumer brands, running their growth across marketplaces, quick commerce, and D2C as one integrated business.
Between us, we have more than 21 combined years inside Amazon and oversight of over $2B in marketplace revenue across five global markets. We are neither a traditional agency nor a consultancy; we embed within our clients' businesses to shape strategy, own execution, and scale growth, with commercial models tied directly to client performance. We are early-stage and rapid-moving, which means you work directly with the founders, you see the whole picture, and the work you do shows up in the numbers quickly.

About the Role
This role owns paid media for our D2C client brands across Google and Meta. It is a pure performance seat, and we are looking for someone who is as much a strategist as an operator.




We can teach platforms. We are hiring for the thinking. You should be able to take a brand's revenue target, work backwards into a funnel, decide where the spend goes and why, and defend that logic with numbers. Anyone can turn campaigns on. We want the person who knows which campaigns should exist in the first place, what each one is there to do, and when to cut one that is not paying its way.
You will work closely with the founding partners, who stay client-facing while you own the media. You optimise backwards from unit economics, not forwards from spend. If you think in CAC, contribution margin, and payback rather than impressions, you will feel at home here.

What You'll Do
Strategy and planning
Take each brand's revenue goal and reverse-engineer it into a channel and funnel plan with a clear rationale
Decide budget allocation across Google and Meta based on unit economics, not habit,

📌 Performance Marketing Specialist (Bengaluru)
🏢 Blue Meridian Advisory
📍 Bengaluru