Job Description: Manager Admissions & Outreach

Location: Sreenidhi University | Department: Admissions & Outreach | Reporting to: Director Admissions
Experience: Minimum 3-4 years (relevant) | Programs: BBA, MBA, Liberal Arts & Sciences

Role Summary

We are looking for a high-energy Manager Admissions & Outreach to drive student recruitment through strong networks in premium schools, IPMAT coaching centers, and pan-India education consultants. The role involves building pipeline, managing conversions through CRM, counselling prospective students and parents, and delivering admission targets for UG/PG programs.

Key Responsibilities

1) Outreach & Lead Generation

- Build and execute an outreach plan to generate leads for BBA, MBA, and Liberal Arts & Sciences programs.
- Leverage existing connections with premium schools and school leadership/counsellors to conduct:
- Career talks, workshops, seminars, orientation sessions, campus visits
- School/board-level events and education fairs

- Develop and maintain robust engagement with IPMAT coaching institutes (e.g., classroom chains, local coaching hubs) for:

- Centre partnerships, seminar tie-ups, student sessions, and referral programs

2) Consultant & Partner Network (Pan-India)

- Onboard and manage pan-India admission consultants specializing in BBA/MBA admissions.
- Create a partner performance framework:
- Lead quality tracking, conversion ratios, follow-ups, and monthly performance reviews

- Conduct partner enablement: program briefings, brochures, eligibility/USP training, and regular updates.

3) Counselling & Conversions

- Provide high-quality counselling to students and parents (telephonic, virtual, in-person).
- Ensure fast and consistent lead follow-ups, application completion support, and closing admissions.
- Handle candidate objections and guide students on program fit, career pathways, and outcomes.

4) CRM Ownership & Funnel Management

- Use CRM to manage the complete admissions funnel:
- Lead capture, segmentation,



nurturing, task assignment, follow-up cadence, and reporting

- Maintain clean data hygiene, accurate notes, and stage updates to improve conversion velocity.
- Track and report weekly/monthly on leads, applications, conversions, drop-offs, ROI by channel.

5) Events & On-Ground Execution

- Plan and execute outreach events, school/centre activations, open houses, and education fairs.
- Coordinate with marketing for required creatives, landing pages, campaign tracking, and collateral.

Required Skills & Experience

- Minimum 2 years of experience in admissions/outreach/student recruitment for:
- BBA / MBA / Liberal Arts & Sciences (any combination of these programs is acceptable)

- Strong existing relationships with:

- Premium schools (CBSE/ICSE/IB/Cambridge) and school counsellors/principals
- IPMAT coaching centres and their academic teams/counsellors
- Pan-India BBA/MBA admission consultants

- Strong working knowledge of CRM systems (Lead stages, pipelines, follow-up automation, reports).
- Proven counselling capability: student-parent handling, closing skills, and conversion mindset.
- Comfortable with travel, fieldwork, targets, and high-volume stakeholder coordination.

Preferred Qualifications

- Master’s degree (MBA/PGDM preferred) or equivalent work experience.
- Experience working with UG and PG admissions cycles and education partner ecosystems.
- Strong presentation skills for workshops/seminars with students, parents, and counsellors.

Key Performance Indicators (KPIs)

- Leads generated through schools, IPMAT coaching centres, and consultants
- Application-to-admission conversion rates
- Partner (consultant/coaching centre) performance and monthly contribution
- CRM hygiene and follow-up SLA adherence
- Event execution count and conversion outcomes

What We Offer

- High ownership role with direct impact on admissions growth
- Strong brand-building exposure across premium segments and national partner networks
- Performance-linked incentives (where applicable) and career growth pathway

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