Job Title: Senior Manager - D2C

Location: HSR Layout, Bangalore

Experience: 5-8 years

Employment Type: Full-time

Role Overview:
We’re looking for a strategic and execution-focused Senior Manager - D2C to lead end-to-end growth across our D2C channel. This role will own both e-commerce operations and performance marketing, driving customer acquisition, retention, and revenue.

Key Responsibilities:
1. D2C Website & Operations:
- Manage end-to-end Shopify operations including product listings, collections, pricing, and offers
- Oversee order fulfillment, inventory sync, RTO reduction, and operational efficiency
- Ensure smooth website functionality, UX, and conversion optimization

2. Performance Marketing & Acquisition:
- Own and scale paid acquisition across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping)
- Build and execute full-funnel strategies (prospecting, retargeting, retention)
- Manage budgets, CAC, ROAS, and revenue targets aligned with business goals

3. Campaign Execution & Optimization:
- Launch, monitor,



and optimize campaigns for performance and scale
- Run A/B tests across ads, audiences, creatives, and landing pages
- Continuously improve targeting, bidding strategies, and funnel performance
- 4. Data, Analytics & Reporting:
- Track key D2C and marketing metrics (traffic, CVR, CAC, ROAS, LTV, AOV)
- Build dashboards and share daily/weekly performance insights
- Ensure accurate tracking via GA4, pixels, and conversion APIs
- Drive data-backed decision-making across teams

5. Customer Experience & Retention:
- Optimize in office journey and checkout funnel to reduce drop-offs
- Improve repeat purchase rate and customer lifetime value

6. Creative & Cross-functional Collaboration:
- Partner with creative, tech, and marketing teams for high-impact campaigns
- Provide data-backed briefs for ad creatives, landing pages, and PDPs
- Ensure brand consistency and conversion-focused communication

7. Growth & Strategy:
- Drive reven

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