Customer Marketing & Advocacy Associate:
Location: Pune, Baner
Working Hours: 3pm-11pm IST
Reports to: Senior Customer Marketing Manager
Role Overview:
The Customer Marketing & Advocacy Associate will support the Senior Customer Marketing Manager in executing scalable customer marketing programs that drive expansion pipeline, improve win rates, and elevate customer experience.
This is an execution-focused, highly organized role responsible for operationalizing customer advocacy programs, managing customer proof assets, supporting lifecycle campaigns, and ensuring flawless delivery of customer marketing initiatives across Sales, Marketing, and Customer Success.
This role is ideal for someone who thrives on execution excellence and turning strategy into repeatable programs.
Key Responsibilities:
1. Customer Advocacy & Proof Program Execution:
- Support modernization and operational scaling of customer advocacy programs, including references, reviews, success stories, and awards.
- Lead execution of third-party review programs (e.g., G2, Gartner Peer Insights), including:
- Campaign planning and launch coordination
- Outreach workflows and tracking
- Reporting and performance analysis
- Customer insight documentation and distribution
- Maintain accurate tracking of advocates, participation history, and engagement activity.
- Support activation of customer awards, analyst quotes, and industry recognitions.
2. Customer Proof Asset Management:
- Maintain a centralized, organized repository of:
- Case studies
- Testimonials
- Video stories
- Quotes
- Customer references
- Ensure customer proof is:
- Discoverable
- Up to date
- Mapped to persona, industry, product, and use case
- Enable Sales and Customer Success with easy access to relevant proof for active opportunities and expansion conversations.
- Partner with Content to refresh and repackage customer proof for use across campaigns.
3. Customer Lifecycle & Expansion Campaign Support:
- Adoption
- Engagement
- Cro
📌 Customer Marketing (Pune)
🏢 Showpad
📍 Pune