Job Title:Retention Marketing Manager

Company: The Wellness Shop (Urbaine Consumer India Pvt. Ltd.)
Industry: D2C Beauty, Wellness & Personal Care
Location: Jaipur (Mansarovar)
Experience: 3+ Years

Role Overview
We are looking for a Retention Marketing Executive to drive repeat purchases, customer engagement, and lifecycle marketing for The Wellness Shop.
This role will focus heavily on WhatsApp marketing, automation flows, CRM tools, and content-led retention strategies.

Key Responsibilities WhatsApp Marketing (Primary Focus)
- Plan and execute WhatsApp campaigns (broadcasts, flows, journeys):
- Build and optimize automated flows such as:
- Abandoned cart recovery
- Order updates
- Re-engagement campaigns
- Upsell / cross-sell journeys
- Segment users based on behavior, purchase history, and engagement:
- Track performance metrics like CTR, conversions, revenue from WhatsApp

Tools & Integrations
- Work with tools like Interakt, WATI, AiSensy, Gupshup, or similar:
- Integrate WhatsApp with Shopify / website / CRM tools:
- Set up and manage automations, APIs,



and campaign flows:
- Coordinate with tech teams for smooth data flow and tracking

Content & Campaign Planning
- Plan monthly retention calendar (offers, campaigns, drops)
- Ideate creative campaigns for repeat purchase and engagement:
- Align messaging with brand tone (clean, aspirational, friendly)

Graphics & Creative Ideation
- Work closely with design team for:
- WhatsApp creatives (banners, product cards)
- Offer creatives and festive campaigns
- Ideate high-converting formats (before-after, UGC, offers, bundles):
- Suggest improvements in creative performance

Retention & Revenue Growth
- Improve key metrics like:
- Repeat purchase rate
- Customer lifetime value (LTV)
- Conversion rates from CRM channels
- Launch campaigns for inactive user reactivation:
- Work on offers, bundles, and loyalty strategies

RequirementsMust-Have
- 1-3 years of experience in Retention / CRM / Lifecycle Marketing (D2C pre

📌 CRM & Retention Marketing Associatec Skincare (Mansarovar)
🏢 Urbaine Consumer India
📍 Mansarovar