We are looking for a driven Marketing Executive with 2+ years of experience to independently execute and manage marketing initiatives across India and APAC.
This role will own end-to-end execution of digital campaigns, content strategy, and lead generation activities, contributing directly to business growth and market visibility.
Key ResponsibilitiesDigital Marketing & Campaign Ownership
- Manage and optimize website content (WordPress or similar CMS)
- Track campaign performance and continuously optimize for better ROI
- Drive inbound marketing initiatives to generate qualified leads
Content & Brand Communication
- Develop marketing collateral such as presentations, flyers, and digital assets
- Own newsletter planning, content, and distribution
- Ensure consistent brand messaging across all channels
Lead Generation & Marketing Operations
- Own lead generation campaigns and funnel tracking
- Maintain and optimize marketing databases and CRM tools
- Plan and execute webinars and online campaigns for lead acquisition
- Monitor and report on key marketing metrics and KPIs
Events & Campaign Activation
- Plan and execute marketing activities including webinars, events, and trade shows
- Manage event promotions, communication, and coordination
- Ensure effective pre
- and post-event engagement strategies
Cross-functional Collaboration
- Work closely with sales, product, and global marketing teams
- Align marketing initiatives with business goals and regional strategies
Required Skills & Experience
- 2+ years of experience in Digital Marketing / Growth Marketing:
- Solid understanding of:
- SEO & keyword strategy
- Paid campaigns (Google Ads / LinkedIn Ads)
- Social media marketing
- Hands-on experience with:
- Google Analytics (or similar tools)
- WordPress or CMS platforms
- Marketing tools and dashboards
- Excellent communication and content writing skills
Preferred Skills
- Experience in B2B or technology-driven organizations
- Exposure to APAC