1. ROLE PURPOSE (NON-NEGOTIABLE)

The Sales Executive exists to increase walk-in to bill conversion by actively engaging customers, explaining products clearly, and driving closure on the shop floor.

This is a frontline, high-energy sales role, not a customer service desk.

2. KEY RESPONSIBILITY: SALES & CONVERSION

You are directly responsible for:
- Actively approaching walk-in customers - no waiting, no passivity
- Explaining product features, benefits, and prices accurately
- Using product knowledge to recommend the right gear for customer needs
- Asking for the sale and pushing for closure
- Handling multiple customers simultaneously during peak hours
- Making follow-up calls to customers to close pending sales or drive repeat visits

3. PRIMARY KPI
- Walk-in to Bill Conversion %

Performance will be tracked regularly. Low conversion will be questioned. Footfall is not an acceptable excuse.

4. PRODUCT & STORE DISCIPLINE OWNERSHIP

Sales Executives are expected to:
- Ensure correct product tagging and barcode accuracy
- Maintain robust stock awareness (sizes, variants,



availability)
- Stay focused on selling and conversion, not back-end operations

5. WORK ETHIC & BEHAVIOUR EXPECTATIONS (NON-NEGOTIABLE)

You must be:
- Willing to work weekends and public holidays
- Comfortable with long retail hours and standing
- Energetic, alert, and visibly urgent on the shop floor
- Willing to follow defined sales scripts and pitch guidelines
- Comfortable being measured, reviewed, and coached on performance

6. EXPERIENCE & PROFILE REQUIREMENTS
- Minimum 18 months of retail sales experience (apparel / gear / lifestyle retail)
- Prior experience in brand-exclusive stores is an advantage
- Interest in motorcycling is preferred, not mandatory
- Clear communication skills and confident customer interaction

7. ATTITUDE & MINDSET (DEAL-BREAKER)

You must demonstrate:
- High energy and urgency throughout store hours
- Willingness to push for sales rather than wait passively
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📌 Retail Store Executive-thane
🏢 Rynox Gears
📍 Thane