1. Creative Direction & Brand Aesthetics
- Define and maintain a consistent visual identity across Etsy, social media, website, and marketing material
- Conceptualize campaign themes, mood boards, and storytelling for collections
- Ensure brand looks premium, export-ready, and globally appealing
2. Photoshoots & Content Creation
- Plan and execute product + lifestyle photoshoots:
- Shoot and/or direct:
- Etsy product images
- Lifestyle & UGC-style content
- Short videos/Reels for Etsy & social platforms
- Manage styling, props, models, locations, and shot lists
- Oversee post-production (editing, retouching, color consistency)