We are looking for a performance-driven E-commerce Executive who will be responsible for planning, executing, and optimizing Amazon Advertising campaigns to drive sales growth, improve ROI, and enhance brand visibility on the marketplace.
Key ResponsibilitiesAmazon Advertising Management
- Plan, execute, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
- Conduct keyword research, bid optimization, and campaign structuring.
- Monitor daily performance metrics such as ACOS, ROAS, CTR, and conversion rate.
- Optimize campaigns to achieve sales and profitability targets.
Marketplace Performance Optimization
- Coordinate with catalog/content team for listing optimization to improve ad performance.
- Analyze product performance and identify growth opportunities.
- Manage budgets and ensure effective ad spend allocation.
- Share insights and actionable recommendations with stakeholders.
- Track competitor activity and market trends.
Collaboration
- Work closely with brand managers, content, and operations teams.
- Support promotional planning and deal strategies to boost visibility.
Key Skills & Competencies
- Robust understanding of Amazon Ads console and campaign structures.
- Analytical mindset with proficiency in Excel and data interpretation.
- Knowledge of marketplace KPIs (ACOS, TACOS, ROAS, CTR).
- Attention to detail and ability to manage multiple campaigns.
- Good communication and stakeholder management skills.
Eligibility Criteria
- Experience: 2-4 years in Amazon PPC / marketplace advertising.
- Education: Graduate in Marketing, Business, or related field (preferred).
- Prior experience in an e-commerce or digital marketing environment is a plus.
Success Metrics (KPIs)
- Improvement in ROAS / red