Key Responsibilities

We are looking for a creative and detail-oriented Performance Marketer with strong expertise in Google Ads and Meta Ads (Facebook & Instagram).
- Plan, create, manage, and optimize paid campaigns across Meta Ads Manager, Google Ads (Search, Display, YouTube), and other paid platforms such as LinkedIn, Twitter/X, Quora, Reddit, etc.
- Develop and execute performance marketing strategies aligned with business objectives, including CAC, ROAS, CPL, CPA, and revenue growth.
- Perform daily monitoring, analysis, and A/B testing of ad creatives, copy, targeting, audiences, landing pages, and CTAs.
- Collaborate closely with design and content teams to conceptualize and deliver high-performing ad creatives and messaging.
- Conduct market and competitor research to identify trends, audience insights, and new growth opportunities.
- Set up, manage, and optimize sales funnels,



including pixel implementation, UTM tagging, and event tracking using tools such as Google Tag Manager, GA4, and Meta Pixel.
- Prepare weekly and monthly performance reports with clear insights, learnings, and actionable recommendations.
- Manage and allocate ad budgets efficiently with a robust focus on ROAS, scalability, and customer lifetime value (LTV).
- Test and experiment with new platforms, formats, and tools to scale paid performance.
- Stay updated with platform algorithm changes, industry best practices, and performance marketing innovations.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund

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