We are looking for an experienced Freelance Google Ads & SEO Specialist to help us generate qualified B2B leads through Google.
Our primary objective is easy:
Generate more relevant enquiries and business leads from companies actively searching for corporate gifting solutions.
This is not a role focused on impressions, traffic, or vanity metrics. We are looking for someone who understands search intent, lead generation, conversion optimisation and ROI.
Responsibilities -
- Audit our existing Google Ads account and identify what is and isn't working
- Analyse campaigns, keywords, search terms, bidding, budgets and conversion data
- Restructure campaigns and ad groups where required
- Identify high-intent keywords that can generate qualified B2B leads
- Build and continuously improve negative keyword lists
- Write and test high-converting search ads
- Optimise bidding, budgets and geographic targeting
- Improve Quality Score and overall campaign efficiency
- Review search terms regularly and eliminate irrelevant spend
- Improve cost per qualified lead,
not just cost per click
- Ensure conversion tracking through GA4 / Google Tag Manager is configured correctly
SEO & Organic Search
- Audit our website's current SEO performance
- Conduct commercial and high-intent keyword research
- Identify opportunities to rank for searches related to corporate gifting
- Recommend and implement on-page SEO improvements
- Improve landing pages based on search intent
- Develop an SEO content and keyword strategy
- Work on technical SEO issues where required
- Track rankings, organic enquiries and lead growth
Conversion Optimisation
- Analyse landing pages and identify why visitors may not be converting
- Recommend improvements to messaging, calls-to-action, forms and page structure
- Connect Google Ads, SEO and landing-page strategy around the same objective: qualified lead generation
What We're Looking For
We would particularly like to work with someone who:
📌 Freelance Google Ads (Indore)
🏢 Utsah Gifting
📍 Indore
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