About the Role The Brand Strategist will be responsible for developing and executing insight-driven brand and campaign strategies that effectively align business objectives with creative outputs. This role plays a critical part in shaping compelling brand narratives, ensuring consistency across all communication channels, and contributing to high-impact marketing campaigns and successful sales pitches. The position requires a balanced combination of analytical thinking, creativity, and cross-functional collaboration.

Additional responsibilities may be assigned based on evolving business requirements.

Role Purpose To drive insight-led brand and campaign strategies that bridge business objectives with creative execution, while maintaining consistency across all brand outputs and contributing to successful sales initiatives.

Primary Responsibilities

Brand & Campaign Strategy

● Develop brand positioning, architecture, and communication frameworks

● Translate business challenges into clear strategic directions

● Generate actionable consumer,



market, and cultural insights

● Define brand messaging, tone of voice, and campaign territories

● Collaborate closely with creative teams to guide concept and idea development

Secondary Responsibilities

Sales Pitch Strategy

● Interpret client briefs into compelling strategic narratives

● Develop structured pitch frameworks (problem → insight → idea → solution)

● Support sales teams in creating persuasive and impactful presentations

● Contribute to storytelling and differentiation within pitches

Tertiary Responsibilities

Strategy Implementation & Governance

● Provide explicit strategic briefs to design, content, and digital teams

● Ensure all deliverables are aligned with the defined strategy

● Review and guide execution across all stages of development

● Act as the custodian of brand consistency across all outputs

📌 Brand Strategist (Kozhikode)
🏢 Xpresso Global
📍 Kozhikode