Key Responsibilities

- Develop and own the end-to-end B2B marketing strategy for assigned products/verticals, with a solid emphasis on strategy, planning, and executional rigour.
- Build and execute annual/quarterly marketing plans aligned to business objectives.
- Define and shape product narratives for campaigns and market communications, working in close collaboration with product teams to ensure messaging is market-relevant, audience-specific, and competitively differentiated.
- Develop high-quality content including brochures, whitepapers, case studies, presentations, web content, and thought leadership articles in collaboration with internal stakeholders and external content/design partners.
- Conceptualise and run integrated marketing campaigns, leveraging digital, social, and offline channels.
- Drive end-to-end Account-Based Marketing (ABM) initiatives and support BD and sales teams with demand generation.
- Build customer advocacy and reference programmes.
- Manage participation in industry events, conferences, and webinars to enhance brand visibility.
- Contribute to Comviva's corporate brand initiatives, ensuring vertical-level campaigns are aligned to overall brand positioning and tone of voice.
- Support corporate-level thought leadership, analyst engagement, and brand visibility programmes as an active member of the central marketing team.




- Provide sales teams with impactful collateral, playbooks, and training material.
- Serve as the bridge between corporate marketing and product teams, ensuring messaging consistency and narrative alignment across all customer-facing touchpoints and sales interactions.
- Measure, track, and report ROI on marketing initiatives and optimise strategies based on insights and performance.

Mandatory Skills

- MBA in Marketing from Tier 1 or Tier 2 institutions.
- 4–5 years of relevant experience in B2B marketing, enterprise technology marketing, or product marketing support, with a track record of owning strategy and execution end-to-end.
- Strong storytelling, communication, and content development skills.
- Proven experience in planning and executing demand generation, ABM, and integrated campaigns.
- Ability to work in a fast-paced environment across multiple stakeholders and cross-functional teams.
- Creative, analytical, and hands-on approach with strong project management skills.

Desirable Skills

- Exposure to brand management or corporate marketing practices, in addition to product marketing support.
- Telecom or enterprise technology industry background.
- Experience working with external creative, content, and digital agency partners.

📌 B Marketing Manager (Gurugram)
🏢 Comviva
📍 Gurugram