Job Description

About insureMO

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insureMO is a global insurance Middle Office platform that helps insurers, distributors, brokers, MGAs, and technology partners launch products faster, connect with digital ecosystems, and modernize through API-, Data-, and AI-powered capabilities.

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About the Role

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We are looking for a results-driven Content Writer with InsurTech, or enterprise technology expertise and experience in lead generation, SEO, Answer Engine Optimization (AEO), and developer community engagement.

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You will turn complex insurance and technology topics into compelling content that strengthens brand authority, improves search and AI visibility, grows our developer community, and generates qualified leads.

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Key Responsibilities

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- Create blogs, white papers, case studies, landing pages, email campaigns, social posts, presentations, video scripts, and developer content.
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- Develop content around InsurTech, APIs, AI, embedded insurance, and core modernization.
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- Produce lead-generation content for different stages of the buyer journey.
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- Conduct keyword and audience-intent research and optimize content for SEO and AEO.
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- Structure content to improve its visibility and citation potential across search engines and AI platforms.
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- Create developer-focused tutorials, API use cases, technical blogs, newsletters, and certification materials.
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- Support developer community growth through content, webinars, events,



and engagement campaigns.
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- Collaborate with product, sales, developers, and subject-matter experts.
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- Track organic traffic, AI visibility, conversions, MQLs, pipeline contribution, developer registrations, and certifications.
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Requirements

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- Bachelor’s degree in Marketing, Communications, Technology, or a related field.
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- 5–8 years of experience in content writing, content marketing, or developer marketing.
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- Knowledge of FinTech, InsurTech, SaaS, APIs, AI, or enterprise technology.
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- Proven experience in B2B lead generation, SEO, AEO, and conversion-focused writing.
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- Ability to explain technical concepts clearly to business and developer audiences.
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- Excellent written English and robust storytelling skills.
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- Experience creating content for or engaging a developer community.
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- A portfolio of relevant B2B technology, SEO/AEO, lead-generation, or developer content.
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Preferred Qualifications

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- Experience in insurance, FinTech, InsurTech, SaaS, or API platforms.
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- Familiarity with developer portals, API documentation, GitHub, analytics, CRM, and marketing-automation tools.
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- Experience using generative AI for content research, creation, and optimization.
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- Proficiency in design software such as Adobe Creative Suite, Canva, or Figma is a plus.
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To apply, please submit your résumé and a portfolio of relevant work.

📌 Content Writer - FinTech and Growth (Mumbai)
🏢 insureMO
📍 Mumbai