Job Description

Lead - Sales & Marketing | NICMAR Online

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Location: Mumbai

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Work Mode: Work from Office

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Experience: 8-10+ Years

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Employment Type: Full-time

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About NICMAR Online

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NICMAR is a premier institution focused on education and professional development in the built environment, infrastructure, project management, real estate, construction, and allied sectors.

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NICMAR Online brings the institution's academic and professional expertise to working professionals and learners through flexible, industry-relevant online programmes. More details on nicmaronline.com

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Role Overview

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We are looking for an experienced and commercially driven Lead - Sales & Marketing to lead the growth of NICMAR Online.

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The role will have end-to-end ownership of the Sales and Marketing function, with responsibility for building a strong acquisition engine, driving qualified leads and applications, improving conversion, scaling enrolments, and delivering revenue targets.

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The ideal candidate should have a strong understanding of the EdTech / Higher Education / Online Education ecosystem, with demonstrated experience in managing both Performance Marketing and Inside Sales functions.

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This is a leadership role requiring a combination of strategic thinking, strong execution, data orientation and revenue ownership.

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Key Responsibilities

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1. Business & Revenue Growth

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- Own the overall enrolment, revenue and growth targets for NICMAR Online.
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- Develop and execute the annual and quarterly Sales & Marketing growth strategy.
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- Identify new opportunities for programme growth, current markets, segments and learner cohorts.
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- Build scalable acquisition and conversion models to consistently achieve enrolment targets.
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- Track business performance through key metrics including Leads, MQLs, Applications, Enrolments, CAC, CPL, Conversion Rate and Revenue.
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2. Sales Leadership

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- Lead and manage the Inside Sales / Admissions team.
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- Define sales targets, productivity benchmarks, incentive structures and performance metrics.
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- Build a high-performance sales culture with strong focus on funnel management and conversion.
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- Establish robust processes for lead allocation, follow-ups, counselling, application conversion and closures.
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- Monitor individual and team performance through daily/weekly/monthly dashboards.
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- Coach the sales team on consultative selling, objection handling, programme positioning and closure techniques.
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- Improve lead-to-application and application-to-enrolment conversion rates.
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3. Marketing & Lead Generation

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- Lead the overall digital marketing and demand-generation strategy for NICMAR Online.
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- Own performance marketing across platforms such as Google, Meta, LinkedIn and other relevant channels.
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- Develop strategies to improve lead quality while maintaining acquisition efficiency.
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- Work closely with creative, content and media agencies to develop high-performing campaigns.
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- Drive landing page optimisation, campaign experimentation, remarketing and funnel optimisation.
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- Develop strong programme-level positioning and communication strategies.
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- Explore and scale alternative acquisition channels including organic, referral, partnerships, webinars, events, affiliates and corporate outreach.
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4. Funnel & Conversion Optimisation

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- Own the complete learner acquisition funnel from Lead - Qualified Lead - Application - Payment - Enrolment.
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- Identify bottlenecks and implement interventions to improve conversion at every stage.
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- Use CRM and marketing analytics to identify trends, drop-offs and opportunities.
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- Develop cohort-wise and programme-wise funnel benchmarks.
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- Continuously test new propositions, campaigns, creatives, offers and sales interventions.
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5. Team & Agency Management

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- Build, mentor and manage high-performing Sales and Marketing teams.
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- Set clear KRAs, KPIs and accountability mechanisms across functions.
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- Manage external agencies across performance marketing, creative, content and technology.
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- Ensure agencies deliver against agreed business outcomes and budgets.
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- Hire and develop talent as the business scales.
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6. Data, Analytics & MIS

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- Establish a robust Sales & Marketing MIS and reporting framework.
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- Analyse campaign, lead and sales data to drive business decisions.
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- Monitor CAC, CPL, lead quality, conversion rates, revenue contribution and ROI.
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- Present periodic business reviews and growth plans to senior management.
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- Develop predictive insights around enrolment performance and cohort closures.
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7. Partnerships & Growth Initiatives

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- Identify opportunities for B2B, corporate, institutional and industry partnerships.
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- Develop strategic partnerships that can generate high-quality learner acquisition.
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- Explore new programme formats, pricing models and distribution channels.
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- Work with academic and programme teams to identify market demand and develop relevant offerings.
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Key Performance Indicators

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The role will be evaluated on:

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- Enrolment & Revenue Achievement
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- Lead-to-Enrolment Conversion
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- Application-to-Enrolment Conversion
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- Qualified Lead Generation
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- Customer Acquisition Cost (CAC)
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- Cost per Qualified Lead / Application
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- Marketing ROI / ROAS
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- Sales Team Productivity
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- Funnel Efficiency
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- Cohort-wise Target Achievement
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- New Channel & Partnership Contribution
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- Team Development and Retention
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Ideal Candidate Profile

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- 8-10+ years of relevant experience, preferably in EdTech, Higher Education, Online Education, Professional Education or a related consumer/business education environment.
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- Minimum 3-5 years of experience in a leadership role managing Sales and Marketing teams.
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- Demonstrated experience in owning revenue/enrolment targets.
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- Strong understanding of performance marketing and digital acquisition.
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- Proven experience managing Inside Sales / Admissions teams.
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- Strong understanding of CRM, lead management and sales funnel analytics.
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- Experience managing external agencies and significant marketing budgets.
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- Strong commercial acumen with a data-driven and ROI-focused approach.
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- Excellent stakeholder management, communication and leadership skills.
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- Ability to work in a fast-paced, target-driven environment.
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Education

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MBA/PGDM in Marketing, Sales, Business Management or a related discipline preferred.

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What We Are Looking For

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We are looking for someone who can go beyond managing individual functions and build NICMAR Online into a scalable growth business.

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The ideal candidate will be a business leader first, and a functional specialist second - someone who can connect Marketing, Sales, Product, Analytics and Partnerships to deliver sustained growth.

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If you are passionate about building high-growth education businesses and have a proven track record of delivering revenue through Sales & Marketing, we would like to hear from you.

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Location: Mumbai

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Work Mode: Work from Office

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Experience: 8-10+ Years

📌 Lead -Sales & Marketing (Kurla)
🏢 NICMAR
📍 Kurla