Are you an experienced Salesforce Marketing Cloud professional passionate about building scalable B2B marketing automation solutions and driving personalized customer engagement?

Join LevelShift as a Technical Lead Salesforce Marketing Cloud, where you will design, develop, and implement B2B marketing automation solutions that support customer lifecycle engagement, CRM integration, lead management, account-based marketing, and campaign performance optimization. You will collaborate with business stakeholders, sales teams, marketers, architects, and developers to deliver scalable and personalized marketing solutions.

What You'll Do

As a Technical Lead – Salesforce Marketing Cloud at LevelShift, you will:

- Design, develop, and implement Salesforce Marketing Cloud solutions for B2B marketing automation initiatives.
- Lead SFMC solution development across Journey Builder, Automation Studio, Contact Builder, Email Studio, and Content Builder.
- Support the upcoming Eloqua-to-SFMC migration project, including platform transition, data readiness, and campaign migration activities.
- Build personalized customer journeys, automated campaigns, segmentation models, and customer engagement workflows.
- Manage data structures, audience segmentation, and campaign data flows to support targeted B2B marketing programs.
- Integrate Salesforce Marketing Cloud with Salesforce CRM and other platforms using REST API, SOAP API, and related integration methods.
- Develop dynamic and personalized email content using AMPscript, Server-Side JavaScript, HTML5, and CSS3.
- Provide technical leadership, guide development teams, review solutions, and ensure adherence to SFMC best practices.
- Collaborate with business stakeholders, sales teams, marketers, architects,



and developers throughout the delivery lifecycle.
- Monitor campaign performance, identify optimization opportunities, and support continuous improvement in marketing automation effectiveness.

How This Role Uses AI

- Should be comfortable using AI tools to improve marketing automation workflows, accelerate campaign development, generate insights, and enhance productivity while maintaining quality and governance.
- Use AI-assisted tools to support audience segmentation, campaign analysis, documentation, testing, personalization, and workflow optimization.
- Leverage tools such as Microsoft Copilot, Salesforce AI capabilities, Marketing Cloud intelligence features, GitHub Copilot, and Power Platform Copilot to support solution delivery, automation, and analysis.
- Explore AI-driven opportunities to improve customer engagement, optimize campaign performance, automate repetitive tasks, and generate actionable marketing insights.

Your Skillset

- 10 to 15 years of overall experience, with strong hands-on expertise in Salesforce Marketing Cloud solution design and development.
- Strong experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, and Content Builder.
- Hands-on development experience with AMPscript, Server-Side JavaScript, HTML5, and CSS3.
- Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other systems using REST API and SOAP API.




- Strong understanding of B2B marketing automation, customer lifecycle marketing, lead management, account-based marketing, and campaign orchestration.
- Experience in data management, audience segmentation, data extensions, automation workflows, and campaign data flows.
- Ability to lead technical design discussions, guide developers, review solutions, and ensure scalable SFMC implementation.
- Experience supporting migration projects, preferably Eloqua-to-SFMC or similar marketing automation platform transitions.
- Strong analytical, problem-solving, communication, and stakeholder-management skills.
- Ability to collaborate with distributed teams and work closely with business, marketing, sales, architecture, and development stakeholders.
- Passion for continuous learning and staying updated with Salesforce Marketing Cloud, Marketing Cloud Next, AI, and marketing technology innovations.

Why LevelShift?

- Accelerate your career growth by working on impactful B2B marketing automation and customer engagement transformation initiatives.
- Gain hands-on experience with Salesforce Marketing Cloud, Marketing Cloud Next, AI-enabled marketing tools, and modern martech platforms.
- Learn from experienced consultants, architects, and technology leaders in a cooperative environment.
- Work with cross-functional teams that value innovation, knowledge sharing, and continuous improvement.
- Solve real-world marketing and business challenges by delivering scalable solutions that improve campaign effectiveness and customer engagement.
- Access continuous learning opportunities, certification support, professional development programs, and exposure to emerging AI-powered marketing technologies.

📌 Technical Lead Salesforce Marketing Cloud (Chennai)
🏢 LevelShift
📍 Chennai