Job Description

Location: Delhi

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Employment Type: Full-time, Work from Office

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Experience: 1–3 years

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About D Globalist n

D Globalist is a global business expansion accelerator helping startups, scale-ups, and founders explore and enter international markets. We work across market expansion, global mobility, partnerships, and strategic business opportunities.

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We are looking for a performance-focused Ads Specialist who can take ownership of our paid advertising efforts and help us consistently generate high-quality leads and conversions across our business verticals and events.

Key Responsibilities 1. Paid Advertising & Campaign Management n

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- Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads , and other relevant platforms.
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- Develop campaigns for lead generation, event registrations, brand awareness, and conversion objectives.
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- Set up and manage campaign structures, audiences, targeting, budgets, creatives, and bidding strategies.
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- Conduct A/B testing of ad creatives, messaging, audiences, landing pages, and campaign formats.
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- Monitor campaign performance on a daily/weekly basis and make data-driven optimization decisions.
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2. Lead Generation & Conversion n

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- Build and optimize campaigns focused on generating qualified leads , rather than simply maximizing lead volume.
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- Work closely with the Sales and Business Development teams to understand lead quality and improve campaign targeting.
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- Track the complete funnel from ad → landing page → lead → call → conversion .
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- Identify drop-offs and recommend improvements to increase conversion rates and reduce acquisition costs.
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3. Analytics & Reporting n

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- Track key performance metrics including CPL, CAC, CTR, CPC, CPM, conversion rate, ROAS, lead quality, and campaign ROI .
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- Prepare regular performance reports and insights for management.
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- Identify trends, opportunities, and underperforming campaigns.
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- Maintain accurate campaign and performance tracking across relevant dashboards and spreadsheets.
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- Use tools such as Google Analytics, Google Tag Manager, Meta Pixel, and CRM/lead tracking systems where required.
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4. Creative & Content Collaboration n

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- Work with the Brand, Marketing, and Design teams to develop high-performing ad creatives.
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- Translate campaign objectives into effective ad copy, hooks, CTAs, and creative briefs.
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- Continuously test different creative angles and messaging based on campaign data.
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- Stay updated with emerging advertising formats, platform changes, and performance marketing trends.
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5. Budget & Performance Management n

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- Manage advertising budgets responsibly and allocate spend towards the best-performing campaigns.
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- Identify opportunities to scale successful campaigns while maintaining target acquisition costs.
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- Recommend budget increases, reductions, or reallocations based on performance.
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- Ensure campaigns are launched and optimized within agreed budgets and timelines.

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Requirements n

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- 1–3 years of experience in Performance Marketing / Paid Advertising / Digital Marketing .
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- Hands-on experience with Meta Ads Manager and LinkedIn Ads is essential.
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- Strong understanding of paid acquisition, audience targeting, retargeting, conversion funnels, and campaign optimization.
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- Comfortable working with numbers, spreadsheets, analytics, and performance reports.
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- Strong analytical and problem-solving skills.
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- Ability to independently manage multiple campaigns and deadlines.
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- Good understanding of digital marketing creatives and copy.
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- Solid communication and collaboration skills.

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Preferred Skills n

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- Experience in B2B lead generation .
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- Experience running campaigns for high-ticket products/services, events, consulting, SaaS, or professional services.
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- Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, CRM systems, and conversion tracking .
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- Experience with landing-page optimization and funnel analysis.

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📌 Ads Specialist (New Delhi)
🏢 D Globalist.
📍 New Delhi