Role : Social Media Coordinator

Department : Digital Marketing

Location : Banglore

Job Type : Full time - On Site

Shift Timings : 5PM to 3AM

Experience : 2 to 4 years

About the Role

IInfotanks is seeking for a Social Media Coordinator to manage our social media presence on LinkedIn, Facebook, Instagram, and YouTube. This is a hands-on role that involves creating posts, scheduling content, responding to comments, and analyzing performance data to identify what is working and what isn’t.

The Social Media Coordinator will be responsible for determining the weekly content plan. This includes monitoring trending topics across platforms, crafting hooks that capture audience attention, and understanding the distinctions between platforms, such as a LinkedIn text post versus an Instagram Reel, not only in format but also in tone and audience expectations.

What You’ll Do

This role owns the content calendar across all four platforms. In a given week, that could involve writing a LinkedIn carousel on an industry topic on Monday, scripting a 30-second Instagram Reel on Tuesday, scheduling Facebook posts for the rest of the week, and reviewing YouTube Studio analytics to understand why last week’s video had a 2% click-through rate.

Key responsibilities include:

- Writing, scheduling, and publishing posts on LinkedIn, Facebook, Instagram (Reels, Stories, Carousels), and YouTube (Shorts and longer videos).
- Building a monthly content calendar that ties into product launches, campaigns, or relevant cultural events.
- Tracking trends, audio clips, hashtags, meme formats, and recent platform features, and determining which are relevant to the brand.
- Writing opening hooks and captions, as the first line of a LinkedIn post and the first two seconds of a Reel are critical to audience retention.
- Collaborating with designers or creating simple assets independently using tools such as Canva or CapCut.




- Responding to comments and direct messages, as community management is a core part of the role.
- Preparing weekly and monthly performance reports covering reach, engagement rate, saves, shares, follower growth, and video retention.
- Conducting tests, such as different thumbnails on YouTube, posting times on Instagram, and headline styles on LinkedIn, and tracking the results.
- Maintaining a log of competitor content and performance to inform content strategy.

What You Need 2 to 4 years of experience managing brand social media accounts, as opposed to personal accounts, is required, along with a demonstrated track record of posting on LinkedIn, Facebook, Instagram, and YouTube in a professional capacity.

Additional requirements include

- A working knowledge of how each platform’s algorithm prioritizes content (e.g., LinkedIn favors posts that receive comments within the first hour, and Instagram Reels are distributed based on watch-through rate).
- The ability to write compelling hooks that capture attention and reduce scroll-past rates.
- Familiarity with scheduling and analytics tools such as Buffer, Hootsuite, Meta Business Suite, and YouTube Studio.
- Proficiency in basic design and video editing, including trimming clips, adding text overlays, and building carousels, without requiring a designer for every task.
- A data-driven approach to content decisions, using analytics to guide strategy rather than assumptions.
- Strong writing skills, with close attention to grammar, spelling, and tone consistency.

Good to have

- Experience running paid campaigns on Meta Ads, LinkedIn Campaign Manager, or YouTube Ads.
- Working knowledge of SEO, particularly its impact on YouTube search rankings and suggested video placement.
- Experience with influencer outreach or managing user-generated content.
- Experience with employee advocacy or personal branding programs on LinkedIn.
- Exposure to social listening tools like Brandwatch or Mention.

📌 Social Media Coordinator (Bengaluru)
🏢 IInfotanks
📍 Bengaluru