Note: 52east is running hiring for Cüraa. This role is at Cüraa, not at 52east.

Role : Social Media Executive

Salary: 50,000 INR to 1,00,000 INR per month.

Location : Delhi, India

Company : Cüraa ($4.8M funding raised)

Preferred experience : 0-1 years. Feel free to apply even if you have not yet graduated.

About Cüraa

Cüraa just raised $4.8M in a Series A led by 3one4 Capital, with Kae Capital, Lumikai and Better Capital joining in.

The brand was founded by Sanjyot Keer, the chef behind Your Food Lab, and Neeraj Kumawat. Raj Shamani is on board as a strategic adviser. Since launching in September 2024 they have reached over 3 lakh Indian households, selling kitchen appliances built for how Indians actually cook.

What you will own:

- Take ownership of brand and campaign strategy from idea to execution.
- Research consumers, competitors, trends, and emerging opportunities.
- Turn insights into sharp campaign ideas, narratives, and brand stories.
- Work closely with content, social,



and marketing teams to bring ideas to life.
- Track campaign performance and proactively identify what can be improved.
- Build briefs, presentations, and strategic frameworks independently.
- Spot opportunities and take initiatives without waiting to be told what to do.

What Cüraa is looking for:

- High ownership, high initiative, and a bias towards action.
- Must have experience with D2C brands.
- Robust interest in branding, marketing, and consumer behaviour.
- Sharp understanding of social media, culture, and trends.
- Curious, creative, and comfortable figuring things out independently.
- Strong communication and presentation skills.
- Someone who doesn’t just ask “what should we post?”, but “why are we doing this?”

Bonus : Experience with D2C, consumer brands, content.

📌 Social Media Executive (Delhi)
🏢 52 East
📍 Delhi