Job Profile: The role will be responsible for implementing SFE process, optimizing field efforts, sales performance, driving strategic customer engagement, performance management and managing critical sales enablement systems.

Key Responsibilities: 1. SFE Framework Implementation - Develop and execute a comprehensive Sales Force Effectiveness strategy tailored to Emerging Markets and Australia in collaboration with Central SFE Team.

- Drive process-centric customer engagement through:
- Regular communication and update mechanisms
- Strategic customer segmentation and targeted approach
- Continuous monitoring and refinement of engagement strategies
- Create and implement best practices for sales team performance optimization 2. CRM System Management - System Administration
- Oversee complete CRM system lifecycle management
- Ensure system reliability, performance, and continuous improvement Master Data Management - Act as admin
- Maintain and update master data with highest accuracy
- Implement data governance protocols
- Design and deliver comprehensive CRM system training programs




- Develop user guides and support documentation
- Monitor user adoption and system utilization metrics 3. Incentive and Rewards Program Management - Incentive Program Design and disbursement.
- Assist Central SFE develop cutting-edge incentive structures
- Manage incentive program budgets
- Incentive calculation and timely and accurate disbursement
- Implement incentive and target setting framework. 4.

Performance

Management - Manage sales management BI tool

- Generate excel dashboards, reports and update
- Maintain sales, efforts and incentive records for audit.
- Cross-functional collaboration - Collaborate with the Central SFE and manage activities as per the framework.
- Marketing, medical, analytics, SFE, Training, Supply etc) to align on brand messaging, communication, training, availability Education: Any master's degree (Preferably MBA) Experience: 4-7 years for relevant experience

📌 SFE Manager (Mumbai)
🏢 Cipla
📍 Mumbai