Role & responsibilities :

SEO/GEO Strategy & Execution

- Will be responsible for driving organic leads & web traffic across the various products in focus.
- Develop and implement a comprehensive SEO/GEO strategy to improve organic search rankings, visibility on GenAI tools, drive traffic, and generate leads.
- Work with agency to conduct keyword research, AI visibility, competitor analysis, and gap analysis to identify opportunities for growth.
- Optimize website content, including landing pages, blog posts, and product pages, for on-page and off-page SEO.
- Collaborate with the agency to ensure all content is SEO-friendly and aligned with target keywords and user intent.
- Stay updated on SEO trends, algorithm changes, and best practices to ensure the website remains competitive.

ASO Strategy & Execution

- Develop and execute ASO strategies to improve app visibility, rankings, and downloads across app stores (Google Play Store, Apple App Store).
- Conduct keyword research and optimize app titles, descriptions, and metadata for target keywords.
- Collaborate with the product marketing & digital banking teams to optimize app visuals, including icons, screenshots, description and videos on the app store listing.

Content Strategy

- Lead the development of a content strategy that aligns with SEO and ASO goals to drive organic traffic and lead generation.
- Collaborate with the product marketing team and content agency to create high-quality, engaging, and optimized content for the website and app stores.
- Ensure content is tailored to target audiences, user intent, and conversion goals.

Optimization, Performance Tracking & Collaboration





- Work closely with the Website Lead and respective Digital Channels teams for the development and implementation of CRO strategies to improve website conversion rates. Conduct A/B testing and multivariate testing to optimize landing pages, CTAs, lead forms and user flows.
- Provide actionable insights and recommendations based on data analysis.
- Work closely with cross-functional teams and agencies, including content, design, product, digital banking, and website, to ensure alignment and execution of SEO and ASO strategies.

SEO Execution

- Monitor and analyze website performance using tools like Customer Journey Analytics, Search Console, and third-party SEO platforms.
- Identify and resolve technical SEO issues, including site speed, mobile optimization, crawlability, and indexing.
- Identify opportunities for automation of tasks using AI agents for strategy & content development

ASO Strategy & Execution

- Stay updated on ASO trends, app store guidelines, and competitor strategies.
- Track and Publish performance reports with all stakeholders

Content Strategy

- Regularly audit and update existing content to maintain relevance and performance.

Optimization, Performance Tracking & Collaboration

- Track, measure, and report on the performance of SEO, ASO, Leads and content initiatives. Essential: 7+ Years with relevant work experience in managing SEO, ASO, and content strategy, preferably in a lead generation-focused workplace..

Familiarity with marketing & SEO tools like Adobe Analytics, Google Search Console, Google Analytics, Adobe Target, SEMRush, AHrefs, Moz, SensorTower, etc.

📌 Seo Professional (Mumbai)
🏢 Yes Bank
📍 Mumbai