1. SEO Strategy & Organic Growth Leadership (Core Responsibility)

- Lead the organization's end-to-end SEO strategy, execution, and continuous optimization to drive sustainable organic traffic, lead generation, and revenue growth.
- Own overall organic search performance including rankings, visibility, traffic, conversions, and SEO-driven business outcomes.
- Develop comprehensive on-page, off-page, local SEO, and technical SEO roadmaps aligned with business objectives.
- Conduct in-depth keyword research, competitor analysis, search intent mapping, content gap assessments, and SERP opportunities identification.
- Build and execute scalable SEO growth initiatives to improve domain authority, search visibility, and organic market share.

2. Technical SEO Management

- Manage website architecture, crawlability, indexing, XML sitemaps, robots.txt, canonicalization, structured data, and schema implementation.
- Drive Core Web Vitals improvements, page speed optimization, mobile-first indexing readiness, and overall site health.
- Conduct regular technical audits using industry-standard SEO tools and coordinate implementation with technology teams.
- Monitor and resolve indexing issues, crawl errors, duplicate content concerns, and technical barriers impacting search performance.

3. Content SEO & Organic Acquisition

- Collaborate with content, product, and business teams to develop SEO-focused content strategies.
- Create content frameworks, topic clusters, pillar pages, and internal linking structures to strengthen search visibility.
- Optimize website content, landing pages, blogs,



and product pages for target keywords and user intent.
- Drive content performance through continuous optimization based on rankings, traffic, engagement, and conversion metrics.

4. Off-Page SEO & Authority Building

- Lead backlink acquisition strategies, digital PR initiatives, partner outreach programs, and authority-building activities.
- Develop high-quality link-building campaigns to improve domain authority and search rankings.
- Monitor backlink profiles, competitor link strategies, and website authority metrics.
- Establish relationships with relevant industry platforms, publishers, and financial communities to enhance organic visibility.

5. SEO Analytics, Reporting & Performance Measurement

- Own SEO performance measurement and reporting frameworks.
- Monitor keyword rankings, organic traffic, organic leads, conversion rates, and revenue contribution from organic channels.
- Generate leadership dashboards with actionable insights and strategic recommendations.
- Analyze user behavior patterns to identify optimization opportunities and improve search-to-conversion performance.

6. SEO Tools & Technology Ownership

- Manage and leverage advanced SEO tools and platforms including:

- Google Search Console

- Google Analytics (GA4)





- SEMrush / Ahrefs

- Screaming Frog

- Google Tag Manager

- Moz
- Heatmap & User Behavior Tools
- SEO Monitoring & Reporting Platforms
- Ensure accurate tracking, event measurement, and attribution across all organic traffic channels.

7. Organic Conversion Rate Optimization (CRO)

- Improve organic conversion performance through landing page optimization and user journey enhancements.
- Conduct A/B testing for SEO landing pages and key conversion touchpoints.
- Monitor bounce rates, engagement metrics, user flow, and conversion funnels from organic traffic.
- Partner with UX and technology teams to maximize organic user experience and lead generation outcomes.

8. SEO-Aligned Performance Marketing Support

- Collaborate with Performance Marketing teams to maximize search engine visibility through coordinated SEO and SEM strategies.
- Leverage paid search insights for organic keyword expansion and search demand analysis.
- Support integrated search strategies focused on maximizing overall search market share and lead quality.

9. Data Analysis & Business Impact Reporting

- Consolidate and validate SEO performance data across multiple analytics and reporting sources.
- Reconcile organic lead generation performance with actual business outcomes, conversions, and revenue realization.
- Develop standardized reporting frameworks to measure ROI from SEO initiatives.
- Ensure data accuracy, integrity, and traceability for business performance evaluation and management reviews.

📌 Seo Analyst - Work From Office (Pune)
🏢 Electronica Finance
📍 Pune