Role Overview
The Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, recent product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. RSM.
Key Responsibilities
- Area Sales Operations & Market Hygiene
- Conduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality .
- Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation.
- Ensure regular service to retailers through distributor manpower.
- Sales Execution & Target Achievement
- Drive primary and secondary sales for the allocated area.
- Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets.
- Implement monthly sales plans, beat plans, and visibility initiatives.
- Distributor Management
- Manage day-to-day distributor operations including inventory,



billing, claims, service level, and credit hygiene.
- Review distributor ROI, manpower productivity, and route adherence.
- Resolve operational issues and ensure smooth coordination between company and distributor.
- Market Development & Expansion
- Conduct market surveys to identify new outlets, gaps, and opportunities in the area.
- Drive new product placement, launch execution, and coverage expansion.
- Recommend and assist in appointing new distributors in uncovered or potential markets.
- Team Management & Training
- Lead, coach, and motivate Sales Executives/Sales Officers in the assigned area.
- Conduct on-the-job training for new employees and ensure discipline and performance standards.
- Review field performance, beat adherence, and productivity of frontline manpower.
- Reporting & Compliance
- Prepare and submit daily/weekly/monthly reports to the Dy. RSM.
- Maintain compliance wi

📌 Area Sales Manager (Rajkot)
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📍 Rajkot