Job Description

Experience: 18+ years

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Location: Gurgaon

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Who You Are:

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You are a Creative Director who combines powerful storytelling with strategic thinking. With

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18+ years of experience, you have built brands through ideas that are creatively compelling and

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commercially effective. You understand that every word shapes perception and every campaign

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should create measurable business impact. You inspire teams, elevate creative standards, and

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build an workplace where ideas thrive. You collaborate seamlessly with Art, Strategy, Client

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Servicing, Digital, and Production teams to deliver integrated brand experiences. You embrace

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new technologies, including AI, as tools to enhance creativity while ensuring that originality,

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insight, and craft remain at the heart of every idea.

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Job Description:

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Creative Leadership

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 Define and drive the creative vision across brands and integrated campaigns.

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 Lead concept development across TVCs, digital films, social campaigns, brand platforms,

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and integrated communication.

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 Ensure all creative work aligns with brand strategy, business objectives, and the highest

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standards of creative excellence.

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 Drive the creation of award-worthy work that strengthens Crescent's creative reputation and

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industry recognition.

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 Champion innovation by exploring new storytelling formats, emerging technologies, and AI-

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powered creative workflows.

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Team Leadership

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 Lead, mentor,



and inspire Copywriters and cross-functional creative teams.

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 Foster a collaborative, high-performing culture built on learning, ownership, and creative

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excellence.

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 Provide regular feedback, coaching, and guidance to develop future creative leaders.

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Client & Business Leadership

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 Build trusted client relationships and lead key creative presentations.

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 Lead creative presentations, strategic workshops, and new business pitches.

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 Partner with Client Servicing and Business Development teams to win new business and

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grow existing accounts.

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 Identify opportunities to grow existing accounts and contribute to agency revenue.

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 Deliver creative solutions that strengthen brands and generate measurable business impact.

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Operational Excellence

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 Ensure timely delivery of high-quality creative work while balancing quality, timelines, and

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business priorities.

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 Collaborate closely with Strategy, Client Servicing, Production, Digital, and Art teams to

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deliver integrated solutions.

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 Maintain consistency and quality across all stages of creative development and execution.

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AI & Innovation

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 Stay ahead of emerging AI tools and creative technologies.

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 Integrate AI into ideation, research, scripting, and content workflows to improve efficiency

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and creative exploration.

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 Promote responsible AI adoption while preserving originality, strategic thinking, and creative

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craft.

📌 Creative Director Copy (Gurugram)
🏢 GoodSpace AI
📍 Gurugram