Overview
The PBNA Insights Senior Supervisor’s role will work primarily with Brand Insights & Analytics Team where his/her role will be focused on driving PBNA Sector level priorities stitching story together from Business Analytics and Consumer Insights and drive Insights for Functional Hydration Team. Also understand existing datasets, scorecards, enhancing and automating business reporting to fuel stronger, faster and better performance insights for the PBNA Brand Team.
This includes connecting multiple data sources through curated metrics and developing calculated metrics to focus on the key outcome and diagnostic measures. A critical element of this role is to be able to deliver value-add insights and strategic presentation focused around future Growth for PepsiCo in an agile manner.
The role will have short-term responsibilities of understanding the tools/methodology and multiple data sources which will enable him/her to effectively support the stakeholders and deliver answers to on-going business questions.
The role’s scope is Gatorade Sports Drinks & Enhanced Water.
Responsibilities
Functional Responsibilities:
Execute against team charter (SLA) for Reporting & Analytics for PBNA
Creating holistic brand performance view by Analysing work from Retail performance and Integrating it with Consumer Insights.
Drive Insights for Gatorade Functional Hydration Team and execute market, Brand, and brand level reporting of Marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)
Execute market, Brand and brand level reporting for Customer KPI performance (Utilizing dashboards, templated decks and reporting tools)
Provide business performance explanations, incorporating considerations beyond retail performance drivers
Explain business performance, drivers, and optimization opportunities
Monitor key channel, customer, competitor and emerging player performance and execute reporting at required intervals
Provide responses to ad-hoc follow-ups