Company:A Large Global Organization
Key Skills: Tag management, Adobe Analytics, Adobe Launch, GTM
Roles and Responsibilities:
Configure, implement, and maintain tags, triggers, and variables using tag management systems such as Adobe Launch and Google Tag Manager.
Collaborate with marketing, analytics, and development teams to gather and define tracking requirements.
Implement and validate analytics tags and marketing pixels to ensure accurate data collection.
Design, implement, and maintain data layers for consistent and scalable tracking.
Test and troubleshoot tag firing issues using browser developer tools and debugging utilities.
Ensure tagging implementations comply with data privacy regulations including GDPR and CCPA.
Monitor tag performance and optimize implementations to minimize impact on site speed and performance.
Maintain detailed documentation of tagging configurations, standards, and best practices.
Skills Required:




Strong experience in tag management and digital tracking implementations across websites and mobile applications.
Hands-on expertise with Adobe Analytics and Adobe Launch for tag configuration and deployment.
Good working knowledge of Google Tag Manager and other tag management systems.
Strong understanding of data layers and event-based tracking models.
Experience implementing analytics tags and marketing pixels across multiple platforms.
Ability to test, debug, and troubleshoot tagging issues using browser developer tools and debugging utilities.
Good understanding of privacy regulations such as GDPR and CCPA and their impact on tagging implementations.
Experience documenting tagging standards, processes, and best practices.
Solid collaboration skills with marketing, analytics, and development teams.
Education: B.E., B.Tech, M.Tech, M.E., M.S., or M.Sc. in Software Technology or a related field.

📌 Tag Management Engineer_94656 (Bengaluru)
🏢 MyCareernet
📍 Bengaluru