We are looking for a Meta Ads & Performance Marketing Specialist to manage and scale our Facebook & Instagram advertising.
The ideal candidate should have solid hands-on experience in Meta Ads, lead generation and Click-to-WhatsApp campaigns and should be focused on generating quality leads and paying customers, not just leads.
Key Responsibilities:
Plan, launch and manage Meta Ads campaigns
Manage Click-to-WhatsApp campaigns
Test creatives, audiences, offers and ad copies
Monitor CPL, lead quality, CAC and conversions
Optimize campaigns based on actual sales
Build retargeting and lookalike campaigns
Analyze the complete funnel from Ad → WhatsApp Lead → Customer
Work with the sales/creative team to improve conversions
Prepare regular performance reports
Scale winning campaigns efficiently
Requirements:
2–5 years of hands-on Meta Ads experience
Strong knowledge of Meta Ads Manager
Experience with lead generation campaigns
Experience with Click-to-WhatsApp Ads
Good understanding of Pixel, CAPI and conversion tracking
Strong analytical and problem-solving skills
Proven experience in optimizing campaigns and reducing CAC
Experience in fitness, yoga, wellness, coaching or similar businesses is a plus