We are looking for a agile and result-oriented skilled with 3–5 years of experience in Below The Line (BTL) Marketing, Brand Activations, and Integrated Campaign Management. The candidate will be responsible for planning and executing on-ground marketing initiatives, brand promotions, experiential campaigns, and strategic partnerships to enhance brand visibility and customer engagement.
Key Responsibilities:
Plan and execute BTL marketing campaigns, on-ground activations, kiosk setups, and promotional events.
Manage 360° integrated campaigns across offline, digital, and experiential platforms.
Coordinate with internal stakeholders, agencies, vendors, and partners for seamless campaign execution.
Drive customer engagement initiatives through activations at airports, retail spaces, events, and public platforms.
Handle media planning and branding activities including OOH campaigns and promotional placements.
Develop cutting-edge ideas and marketing concepts aligned with brand objectives.
Monitor campaign performance, prepare reports, and derive actionable insights for optimization.
Support partnerships and alliance marketing initiatives with external brands and institutions.
Manage campaign budgets effectively and ensure ROI-driven execution.
Collaborate with cross-functional teams for content, branding, and communication consistency.
Required Skills:
Strong understanding of BTL Marketing & Brand Activations
Event Management & On-ground Execution
Vendor & Stakeholder Management
Media Planning & OOH Campaigns
Campaign Reporting & Performance Analysis
Creative Ideation & Brand Communication
Analytical and Problem-Solving Skills
Preferred Qualifications:
MBA in Marketing or related field
* Experience in brand marketing, experiential marketing, or integrated marketing campaigns.