Responsibilities and Duties Ideate and create content for social media channels (Instagram, Facebook, YouTube, etc.)
Ideate and create content for other advertising channels, including performance marketing creatives
Supervise and guide the creative team (designers, editors, videographers) to produce the right content
Assist the founders with referral marketing initiatives
Assist the founders with brand management activities
Plan and maintain a content/editorial calendar across channels
Track content and campaign performance, and use the learnings to sharpen the content strategy