Key Responsibilities
Develop creative and engaging content ideas aligned with the brand strategy.
Write scripts for Instagram Reels, YouTube videos, product explainers, educational videos, advertisements, and brand films.
Create content in Malayalam and English and adapt messaging for different audiences.
Provide creative direction for video shoots, including:
Concept development
Storyline
Scene flow
Dialogue / Voice-over
Visual references
On-screen text
Call-to-action (CTA)
Work closely with the marketing, design, video, and social media teams.
Convert marketing objectives into compelling stories, concepts, and scripts.
Create robust hooks, captions, taglines, campaign concepts, and social media copy.
Research trends, competitors, audience behaviour, and relevant topics to generate fresh content ideas.
Adapt content for different platforms, formats, and target audiences.
Maintain consistency with the brand's tone, messaging, and positioning.
Review and refine content based on performance, feedback, and campaign objectives.




Participate in brainstorming sessions and contribute creative campaign ideas.

Core Skills
Robust Scriptwriting Skills
Content Direction / Creative Direction
Storytelling
Copywriting
Social Media Content Creation
Video Content Planning
Creative Concept Development
Research & Trend Analysis
Strong Malayalam & English Communication Skills
Positive Understanding of Instagram, YouTube, and Other Digital Platforms

Preferred Skills
Experience in writing short-form video scripts
Strong understanding of hooks, audience retention, and CTAs
Basic knowledge of video production and editing
Experience with health, wellness, fitness, lifestyle, technology, or consumer brands
Ability to create both informational and promotional content
Ability to translate complex topics into simple, engaging content
Understanding of current social media trends and content formats

Benefits
Flexible schedule
Health insurance
Paid sick time

Work Location: In person

📌 Content Writer And Editor Kozhikode
🏢 NIBIT INTERNATIONAL PVT - SALPIDO
📍 Kozhikode