Description

We are looking for a hands-on growth operator to own the entire paid demand engine across D2C, Q-com and marketplaces. You will manage the full funnel - working on content strategy, testing communication angles & formats in a structured manner, setting up campaigns & running A/B tests. You will own the acquisition P&L; end-to-end and will be expected to take independent ownership of problems from diagnosis to closure.

Responsibilities
Understand customer behaviour & own briefing for creative ad assets – formats,

hooks, angles & payoffs
Create a structured creative testing & measurement funnel
Plan, launch, and scale campaigns across Meta, Google, Amazon & Q-com platforms;

define metrics and review cadence
Work with content,



design & tech teams to make changes on the website that improve metrics across the acquisition funnel – from landing to conversion
Track audience demographics, quality & retention linked to creative performance

Qualifications
3 - 6 years in performance marketing, with at least 2 years in a D2C brand
Proven track record of structured experimentation, across creatives and landing pages
Knowledge of GA4 and retention marketing tools
High ownership, structured thinking, and the ability to move between strategy and execution

📌 Growth Head Mumbai
🏢 Qrata
📍 Mumbai