The Marketing Coordinator leads all marketing initiatives across the property, including brand management, digital presence, lead generation, campaign execution, content creation, photography/videography coordination, and revenue-driven strategy. This role ensures consistent brand positioning, robust visibility, and measurable commercial impact.

Coordinates with: Sales, Reservations, Front Office, Wellness, F&B;, Kitchen, Engineering, Stores, Security, HR

Brand Strategy & Positioning
Maintain and enforce brand guidelines for all sub-brands
Conduct quarterly brand audits
Ensure consistency across digital and offline platforms

Digital Marketing & Online Presence
Manage website updates and landing pages
Oversee SEO, SEM, Google Ads, Meta Ads
Maintain OTA content accuracy

Social Media Management
Create monthly content calendars
Oversee posts, reels, stories, and creative production
Grow engagement and reach

Lead Generation & Campaign Execution
Create campaigns for rooms, restaurants, wellness, retreats, corporate programs




Monitor campaign ROI and optimise workflows

PR & Reputation Management
Manage Google, TripAdvisor, OTA reviews
Create and execute reputation recovery plans
Maintain influencer and PR relationships

Photography, Videography & Creative Assets
Maintain updated visual library
Coordinate with photographers, videographers, editors

Coordination with Departments
- Sales: decks, campaigns
- Reservations: OTA content and promotions
- Wellness: program promotions, testimonials
- F&B;: menus, promotions, events
- FO: guest communication

Vendor Management
Manage agencies, freelancers, printers
Ensure cost efficiency and quality

Reporting & Analytics
Weekly and monthly performance reports
Campaign ROI tracking
Website and social media analytics

Job Type: Full time Pay: ₹30,000.00 - ₹35,000.00 per month

Experience
Social media marketing: 1 year (Preferred)

Work Location: In person

📌 Marketing Co Ordinator Goa
🏢 Regenta Baywatch Resort Goa
📍 Goa