We are looking for a Marketing Manager with solid knowledge of Trade Marketing and Digital Marketing to strengthen our beverage brand’s market presence.
Key Responsibilities
Plan and execute Trade Marketing activities across General Trade (GT).
Work closely with distributors, retailers and sales teams to improve brand visibility.
Plan and execute retailer branding and promotional activities.
Develop and manage POSM materials such as danglers, posters, standees, counter-top displays, etc.
Identify market opportunities to increase brand visibility and penetration.
Plan and execute digital and social media marketing campaigns.
Track digital performance and suggest ways to improve brand awareness and engagement.
Conduct competitor and market analysis and implement relevant marketing initiatives.
Requirements
3–6 years of experience in FMCG / Beverages / Food & Beverage.
Solid understanding of Trade Marketing, General Trade and Distributor Marketing.
Valuable knowledge of Digital & Social Media Marketing.
Strong execution, communication and analytical skills.
Experience in beverage/FMCG marketing will be preferred.
Key Skills: Trade Marketing | Digital Marketing | FMCG | General Trade | Distributor Marketing | POSM | Retail Marketing | Brand Visibility | Social Media Marketing