About Us Meraki Ads is a performance marketing agency (SEO, paid media, web, branding) with 400+ projects across 10+ countries. Meraki Tech is our product engineering arm - 150+ products shipped across 11 industries (FinTech, HealthTech, AI/ML, PropTech, and more).

We need a writer to build our LinkedIn presence across three fronts - the founder's personal profile, Meraki Ads, and Meraki Tech - in close support of sales outreach.

About the Role A writing-first role with a direct line into sales. You'll write for three voices:

1. Founder (personal) - first-person, opinionated, builder-to-builder tone: lessons learned, hot takes, behind-the-scenes.
2. Meraki Ads - client results, service education, case studies, "why us" positioning.
3. Meraki Tech - technical credibility content: engineering challenges solved, project spotlights, team/culture.

You'll also do lead-targeted commenting: engaging on the profiles of prospects sales is actively reaching out to, so the founder's name is already familiar by the time outreach lands. This is deliberate and list-driven, not generic engagement.

What You'll Own

1. Founder Content: Interview the founder regularly to turn raw ideas into polished posts in her voice. Mix of formats: text posts, carousels, short video scripts. Draft comments for general visibility on other creators' content.
2. Lead-Targeted Guest Commenting (Sales Support) Take a running lead list from sales and comment thoughtfully on those prospects' recent posts - specific, genuine, never generic filler. Time it around when sales sends the connection request/InMail, so the name is already familiar.



Log who's been engaged and when; flag any prospect who engages back, since that's a strong signal for sales.
3. Meraki Ads Content- Turn client work and service offerings into post-ready content, resultsframed rather than a brag sheet. Repurpose existing marketing assets (case studies, testimonials) into a steady pipeline.
4. Meraki Tech Content : Translate technical work (AI/ML builds, FinTech platforms, the 26month PropTech case study, etc.) into accessible posts that build credibility with founders and CTOs. Get quick accuracy check-ins from the tech team before publishing.
5. Cross-Cutting: Maintain one shared content calendar across all three profiles. Keep a voice guide per profile so tone stays consistent as volume scales. Track engagement and feed learnings back into the content plan.

What We're Looking For Must-haves :

Robust LinkedIn writing portfolio - personal ghostwriting, B2B company content, or both. Share 3+ samples with context. Ability to write convincingly in multiple distinct voices without them blurring together.

Comfortable interviewing subject-matter experts (founder, engineers) and turning answers into simple, engaging copy. Self-directed remotely - can run a multi-profile calendar without heavy oversight. Good judgment on lead-targeted commenting — genuine and specific within minutes, since it directly affects how sales outreach lands.

Nice-to-haves: Experience writing for a marketing agency and/or a tech/product company. Basic fluency in performance marketing or software development terminology. Familiarity with Notion/Trello, Canva/Figma, or LinkedIn analytics.

📌 LinkedIn Content Writer & Engagement Specialist (India)
🏢 MerakiAds
📍 India