Company Description WIT – Whatever It Takes is a problem-solving system rather than a traditional agency, focused on driving growth through integrated Branding, Digital Marketing, PR, and Advertising. The collective brings together diverse minds from cinema, journalism, and public life to create clarity in a crowded and noisy landscape. Guided by an audience-first approach, WIT prioritizes real people over brands or briefs and believes creativity should simplify, not complicate.

The team emphasizes rapid execution, mastering platforms such as the WhatsApp ecosystem, and running quick-paced problem-solving sprints to deliver measurable results. WIT is built for curious professionals who stay with complex challenges until they are fully resolved.

Role Description The Lead, Performance Marketing will oversee end-to-end performance marketing initiatives across digital channels in a full-time, hybrid role for someone preferably from Trivandrum. This position involves planning, executing, and optimizing paid campaigns, including search, social, and other performance platforms, with a focus on measurable growth and ROI. The role includes developing data-driven marketing strategies, conducting ongoing market and audience analysis, and translating insights into clear performance plans.

The Lead will collaborate with cross-functional teams to align messaging, landing pages, and funnel optimization, while continuously testing creatives, targeting, and bidding strategies. This person will also manage performance reporting, identify opportunities for rapid experimentation,



and ensure that campaigns reflect WIT’s audience-first philosophy and high-execution standards.

Qualifications

- Candidates should possess strong Communication skills, including the ability to present complex performance data and strategies clearly to diverse stakeholders.
- Candidates should possess Market Research capabilities to analyze audience behavior, competitive landscapes, and channel performance for data-driven decision making.
- Candidates should possess Sales-related skills such as understanding conversion funnels, lead generation, and revenue attribution in performance marketing environments.
- Candidates should possess Marketing Strategy expertise, including campaign planning, budget allocation, and channel mix optimization focused on measurable outcomes.
- Candidates should possess Customer Service orientation, with a focus on stakeholder management, responsiveness, and building long-term client or partner relationships.
- Experience in performance marketing (e.g., paid search, paid social, programmatic) with proven results in growth, acquisition, or retention.
- Proficiency in analytics and tracking tools (e.g., Google Analytics, ad platform dashboards, attribution tools) and comfort working with data and KPIs.
- Ability to work independently in a remote environment, manage multiple campaigns simultaneously, and thrive in fast-paced, problem-solving sprints.
- Background in digital marketing, growth marketing, or related fields; a bachelor’s degree in marketing, business, communications, or equivalent experience is beneficial.

📌 Lead, Performance Marketing (Kerala)
🏢 WIT - Whatever It Takes
📍 Kerala